Closed captioning—a service that turns the spoken word into text on a screen—dates back to the 1970s and has been a crucial tool for those who are hearing impaired, but thanks to Generation Z, it’s making a comeback in more ways than ever. Generation Z is made up of people born between the mid-1990s to the mid-2000s who are known for being tech-savvy individuals. Here at Karasch, we’ve come to learn that closed captioning is a born-again trend that’s enabling this generation to take their tech-savviness to new heights. Here are three reasons “Gen Zers” are making closed captioning trendy again.
Missing Vital Information is a Thing of the Past
It is becoming more and more apparent that closed captioning has the ability to help those living with ADD (Attention Deficit Disorder), ADHD (Attention Deficit/Hyperactivity Disorder) and APD (Auditory Process Disorder). For these individuals, focusing on content can be difficult, but closed captioning is making it easier for them to be able to focus better on the content. Because closed captioning provides visual clues, it can also help APD sufferers overcome their listening and comprehension issues. Whether it’s closed captioning on a school presentation, a Netflix show or at a live event, closed captioning is becoming an important and beneficial tool.
Their Ability to Learn is Elevated
High school and college students are also using closed captioning to improve their learning experience, both in and out of the classroom. In a study that polled 2,839 college students, 51.9% of students said that closed captioning improved their comprehension of the material they watched. For students with disabilities, 60.6% of them said captioning was a “very” and “extremely” helpful tool in their learning. With all of these benefits and uses, it’s no wonder that closed captioning is so trendy now!
Their Viewing Experience is Now Next Level
Generation Z has quickly realized the impact closed captioning has on the viewing experience for its audience. Not only does it improve their comprehension of—and focus on—videos, but it also helps them overcome poor quality in videos. Additionally, closed captioning at events such as work seminars, school presentations and graduation ceremonies ensures that everyone can enjoy the experience.
Whether you’re a “Gen Zer” looking to get in on this trend, or an educational institution looking to keep up with the times, Karasch & Associates offers a wide variety of closed captioning services to help keep everyone in the know. To learn more about our services, contact us today!